Gresham Office Furniture
Crafting a unified and diverse spatial layout that not only showcased their expansive furniture collection but also narrated the Gresham brand story.
In transforming Gresham’s London showroom, we collaborated closely with their design team to reimagine the layout. Our planning guided visitors seamlessly through the space.
We partitioned it into distinct zones, each highlighting different facets of their range and target audiences. Yet, our primary focus was on telling Gresham’s brand story. Every corner spoke of their heritage, values, and unwavering commitment to quality.
From the moment visitors set foot in the showroom, they embarked on a journey steeped in the essence of Gresham’s brand. It wasn’t just about showcasing furniture; it was about creating an experience that resonated with the brand’s identity. The result is a showroom that not only exhibits Gresham’s exceptional furniture range but also immerses visitors in a narrative that exemplifies the essence of Gresham’s craftsmanship and dedication to excellence.